Growing Voices
Refreshing a Pediatric Speech Therapy Website to Improve Clarity, Usability & Brand Cohesion
Growing Voices, a pediatric speech therapy practice, needed a website refresh that would modernize the design while preserving their core brand identity. The goal was to create a more user-friendly, strategic experience for families—while improving calls to action, navigation, and overall cohesion across digital platforms.
With a warm brand style already in place, the challenge was aligning visual updates with their existing tone while improving performance and consistency across marketing touchpoints.
They needed a site that would:
Modernize the visual design while honoring the existing brand
Improve content clarity and usability for parents and caregivers
Guide users more effectively to key services and consultation options
Migrate to a better-performing hosting platform
Create updated assets for use across social and marketing channels
This wasn’t just a visual refresh—it was a complete UX update designed to give clarity to prospective families, improve engagement, and strengthen the brand’s presence across platforms.
The Full Site Refresh
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Redesigned the existing site with a clean, mobile-first, responsive layout that improves usability across devices and highlights core services and consultation actions.
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Designed a modern, mobile-responsive site on their existing platform that reflects their expertise and enhances credibility.
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Migrated the site to a new hosting platform for improved performance. Delivered all updates—from kickoff to live site—within a two-week window.
"It looks AMAZING!! I’ve gotten awesome feedback from everyone I send it to. They really love how it looks and feels. Not to mention the logo and icon that come up when I share the link, looks so legit!"
ROUND 1 + ORIGINAL INSPIRATION
FINAL LOGO + BRANDING
Case Study
About the project—
Modernizing a Pediatric Speech Therapy Practice Website_Site Redesign
Pediatric Speech Therapy _Site Redesign
CHALLENGE
Growing Voices needed to update its website design and UX while preserving its core identity. The goals are to modernize the visual appearance, enhance clarity, reduce the bounce rate, guide visitors to key actions, and ensure a seamless transition to a new hosting platform. Create unified brand assets for use across marketing channels
RESULT
A polished, responsive, modernized site that reinforces brand values and clarity
Improved usability and clearer presentation of services, stronger calls-to-action, and engagement focus
Cohesive brand presence across digital platforms
Project branding and live site in 2 weeks.
APPROACH
Refined existing style, graphics, and color palette while respecting the established brand
Clarified site structure and hierarchy for easier navigation and better information flow
Repositioned calls-to-action to guide visitors toward consultations and key services
Migrated the site to a new hosting platform for improved performance and flexibility
Delivered updated marketing and social assets aligned with the refreshed brand
Completed all work on a tight timeline to meet immediate client needs
CONCLUSION
The Growing Voices refresh created a mobile-first, user-friendly, professional online presence that honors the existing brand while improving functionality —equipping the practice with a stronger platform to inform and engage families and support growth.