Fashion Director Portfolio
Elevating a Fashion Director’s Portfolio for a Digital-First World
Ramon Factora, a seasoned fashion director and creative leader, needed to translate his decades of PDF-based work into a modern, curated digital presence. With a refined aesthetic and a career that spans fashion, branding, and creative direction, he was ready for a platform that reflected his versatility—and opened new doors in an evolving creative landscape.
He needed a site that would:
Showcase his breadth of experience across fashion, branding, and visual storytelling
Create a polished online presence that reflects his elevated design sensibility
Invite both collaborators and recruiters to explore his work with ease
Shift from static presentation decks to a more interactive and story-driven portfolio introducing his role as an integral member of the fashion community.
This was more than a site—it was a reintroduction. The final product honors his legacy while positioning him as a multi-dimensional creative, ready for what’s next.
The Bespoke Branding + Site
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Developed a custom wordmark and visual system to reflect his timeless, elevated aesthetic—bridging fashion-forward design with digital polish.
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Created a clean, modern landing page with curated collections spanning fashion, branding, and creative direction—organized for clarity and storytelling.
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Transformed a decade of archives into digestible, visually engaging project narratives. Built a user experience that encourages exploration across categories and roles.
“The outcome of the website far exceeded my expectations. Working with Hope was incredibly efficient and productive. She understood exactly what I was striving for creatively and was always willing to offer valuable input!"
ROUND 1 + ORIGINAL INSPIRATION
FINAL LOGO + BRANDING
About the project—
Case Study
Legacy, Reimagined
Elevating a Fashion Director’s Portfolio for a Digital-First World
CHALLENGE
Ramon Factora, a seasoned fashion director and creative force, needed to transform decades of PDF-based work into a modern, curated digital presence. The goal was to showcase his refined design eye, cross-category leadership, and luxury sensibility—while positioning his experience as relevant, versatile, and highly marketable in today's evolving creative landscape
APPROACH
Designed a custom wordmark and logo variations to reflect his elevated aesthetic
Created a clean, modern landing page with curated work across fashion, creative direction, branding, and content
Translated an extensive archive into concise, visually engaging case studies
Highlighted his resume, volunteer work, and brand collaborations in a format that prioritizes storytelling and control
Designed a minimalist UX that invites both recruiters and collaborators to explore his career across industries
RESULT
A polished digital portfolio that confidently bridges fashion, branding, and creative leadership
Widespread praise for the site’s visual impact and clear storytellingIncreased recruiter engagement, stronger first impressions, and new consulting opportunities
A platform Ramon proudly uses to share his creative philosophy and evolving body of work
CONCLUSION
The new portfolio positions Ramon Factora not just as a fashion director, but as a multi-dimensional creative leader. The site was also designed with flexibility in mind, making it easy to update, expand, and evolve as his body of work continues to grow.