The Creative behind the brand | Hope Apicella
Helping Businesses Communicate Their Value with Clarity and Style
Behind every site I design is a blend of strategy, style, and genuine collaboration.
I take time to understand your goals and shape them into a clear, modern online presence that works for your business—and feels right from day one.
With nearly 20 years of design experience and UX training, I bring an elevated eye and thoughtful process to every project, organizing your content, refining your message, and making it all look great!
Why Sunlit?
My daughter, Sunny, lit the spark to start a studio. I wanted to be present for the fleeting early childhood moments—and still do design work that feels meaningful. That intention lives in everything I make: warm, clear, and built to last. Not to mention, helping awesome brands shine and being my own boss? Feels badass.
What’s special about my approach?
I’m great at translating ideas—even vague ones—into visuals that click.
Share what you love, and I’ll help shape a look that feels like you: corporate / boutique / organic— whatever fits.
Whether we’re building from scratch or enhancing what you’ve got, I’m here to help you present yourself online with confidence.
SEE THE WORK

