Leadership Coaching
The Simon Group, a national security consultancy, reached out for a milestone anniversary, while growing their team and refining their mission — time to elevate their online presence!
With decades of experience protecting intellectual property and safeguarding critical infrastructure, their reputation was built on expertise and trust. But their website lacked the clarity and functionality to support their next chapter.
They needed a site that would:
Showcase their credentials and experience
Streamline job applications and attract high-quality candidates
Direct application submissions away from LinkedIn due to unfiltered volume
This was more than updating a website — it was about aligning their online presence with the professionalism and integrity that define their work, while giving them tools to make recruiting and communication easier going forward.
Bespoke Signature Site
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Refined their brand identity to convey professionalism, authority, and discretion — including logo recreation, visual system updates, and ready-to-use assets for internal and recruiting needs.
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Designed a modern, mobile-responsive site on their existing platform that reflects their expertise and enhances credibility.
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“ I absolutely love it. It reflects who I am, what I've done and what I hope to achieve going forward.”
”I felt like Hope really understood what I was trying to do, and I couldn't be happier with the end result. Her communications were very timely and responsive. She was very professional and a real pleasure to work with.”
"I would definitely recommend Hope to others. I have received outstanding feedback from my colleagues and friends on the website.
I feel very proud to give people the link since I know it is a great representation of me.”
- Founder of Piller Leadership
Case Study
About the project—
Professionalizing The Simon Group’s Digital Presence & Hiring Pipeline
The Simon Group_ Full Site Refresh
CHALLENGE
The Simon Group, a leader in national security and counterintelligence, needed a modern website to mark a milestone anniversary. Their goals are to elevate their digital presence, legitimize the company to new recruits and clients, and streamline the internal hiring process.
RESULT
A credible, user-friendly site launched on time for a major company milestone
Increased applicant quality and internal control by replacing LinkedIn applications
A reusable CMS structure that supports long-term hiring needs
Positive feedback from clients, and recruits on usability and professionalism
A consistent, polished experience across desktop, tablet, and mobile devices
APPROACH
Collaborated to clarify site goals, hiring needs, and brand positioning
Defined a visual hierarchy and content structure to reflect their real-world experience and seniority
Built a CMS-powered job board and developed UX pathways to route all resumes directly to email, giving the team full control over hiring
Ensured best practices for mobile and iPad responsiveness across devices
CONCLUSION
The Simon Group’s redesign transformed their digital presence into a powerful asset—strengthening recruitment, reducing friction, and aligning their online identity with the integrity and authority of their work.