The Simon Group

The Simon Group, a national security consultancy, reached out for a milestone anniversary, while growing their team and refining their mission — time to elevate their online presence!

With decades of experience protecting intellectual property and safeguarding critical infrastructure, their reputation was built on expertise and trust. But their website lacked the clarity and functionality to support their next chapter.

They needed a site that would:

  • Showcase their credentials and experience

  • Streamline job applications and attract high-quality candidates

  • Direct application submissions away from LinkedIn due to unfiltered volume

This was more than updating a website — it was about aligning their online presence with the professionalism and integrity that define their work, while giving them tools to make recruiting and communication easier going forward.

The Full Site Refresh

  • Refined their brand identity to convey professionalism, authority, and discretion — including logo recreation, visual system updates, and ready-to-use assets for internal and recruiting needs.

  • Designed a modern, mobile-responsive site on their existing platform that reflects their expertise and enhances credibility.

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view the live site

“We feel very proud sharing our website now with potential customers, partners, and employees knowing how great the branding and site looks and functions. It still feels very authentic to the roots of the company but much more elevated and polished.”

"Working with Hope was an absolute delight. Redesigning a company website is a big event for a small business! In addition to the project itself. Hope created a collaborative space that felt expansive for our team to really wrestle with some challenging decisions as we shaped our future brand.

She was curious in learning more about our mission and the services we offer and was able to channel the information she received quite brilliantly into draft content our team could use. What we ended up with is a beautiful product and the confidence that the next time we need to refresh our website, we have a trusted partner in Hope.

- C.A - Organizational Development Manager at The Simon Group

Case Study

About the project—

Professionalizing The Simon Group’s Digital Presence & Hiring Pipeline

The Simon Group_ Full Site Refresh

CHALLENGE

The Simon Group, a leader in national security and counterintelligence, needed a modern website to mark a milestone anniversary. Their goals are to elevate their digital presence, legitimize the company to new recruits and clients, and streamline the internal hiring process.

RESULT

  • A credible, user-friendly site launched on time for a major company milestone

  • Increased applicant quality and internal control by replacing LinkedIn applications

  • A reusable CMS structure that supports long-term hiring needs

  • Positive feedback from clients, and recruits on usability and professionalism

  • A consistent, polished experience across desktop, tablet, and mobile devices

APPROACH

  • Collaborated to clarify site goals, hiring needs, and brand positioning

  • Defined a visual hierarchy and content structure to reflect their real-world experience and seniority

  • Built a CMS-powered job board and developed UX pathways to route all resumes directly to email, giving the team full control over hiring

  • Ensured best practices for mobile and iPad responsiveness across devices

CONCLUSION

The Simon Group’s redesign transformed their digital presence into a powerful asset—strengthening recruitment, reducing friction, and aligning their online identity with the integrity and authority of their work.

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