WEBSITE COPY WRITING GUIDE

This guide is designed to help you write strong, intentional website copy.
Whether you're starting from scratch or refining existing content, these prompts will help shape clear, engaging messaging that connects with your audience.

1. Start with Your Message

  • What is the one big idea you want someone to understand immediately when they land on your site?

  • What problem do you solve?

  • What transformation do you offer? (ex: from confused → confident, burned out → supported)

2. Write Your Key Sections

Hero Headline

  • What do you do and who is it for? Try to answer in one sentence.
    Example: “Bold brand strategy for wellness founders ready to scale.”

About You or Your Brand

  • “I started this business because...” “What sets me apart is...”  “I believe...”

Services or Offerings

  • List your services and a short description for each:

    • Service Name:

      • What it is

      • Who it’s for

      • The result or transformation

Call to Action (CTA)

  • What do you want someone to do on your site. (ex: Book a call, Explore services, Download a guide)

3. Tone & Style Prompts

  • How do you want your copy to sound? (warm, professional, playful, confident, etc.)

  • Any words or phrases you use often or that capture your brand voice? 

4. Copy Snippets & Statements

Use or modify any of these to fit your tone:

  • “Here’s how I can help...”

  • “You don’t need more noise. You need the right support.” “

  • “This space is built for you if…”

  • “It’s not about doing more. It’s about doing what matters.”

5. Optional: Brand Reference Points

  • List 2–3 brands or websites you admire (and why):

  • Are there words or phrases they use that you love? Bespoke, custom, elevated, signature, 

  • Anything you don’t want to sound like?